Shopify Store Setup for Doughnut Time Germany: Building a Localized Experience from the Ground Up

Q: Was this Doughnut Time's first store in Germany?

Yes, this was their market entry for Germany. The Shopify store was an e-commerce hub and a brand introduction for local audiences.

Q: How long did it take to launch the store?

The whole build (from design to deployment) was completed in under 8 weeks, including time for content localization and third-party integrations.

Q: What makes this store different from other Doughnut Time websites?

The German version was built with local logistics, language, and customer habits in mind. It was not a simple copy-paste, but a tailored build aligned with regional needs.

Q: Does NTQ still support the client post-launch?

Yes. Our team continues to provide maintenance and advisory services as Doughnut Time Germany expands its digital and physical presence.

Industry

E-commerce – Food & Beverage

Services

Shopify Services

Client's based

Germany

About Client

Doughnut Time is a popular gourmet donut brand founded in Australia and later expanded to several international markets. Known for its colorful, handcrafted donuts and cheeky brand voice, Doughnut Time decided to bring the experience to Germany with a dedicated online store for local customers. This meant launching a new site and building the entire e-commerce experience from scratch, tailored to a brand-new audience.

Shopify Store Setup for Doughnut Time Germany: Building a Localized Experience from the Ground Up

Requirements & Challenges

Launching a Shopify store in a new market meant Doughnut Time Germany had to start from the ground up. The brand turned to NTQ for strategic and technical support to:

Build a fully functional Shopify store for the German market
Create a storefront aligned with the brand’s bold, playful identity
Ensure smooth product browsing and a simple ordering flow for local customers
Integrate third-party tools to support fulfillment and delivery within Germany
Set up multi-language and multi-currency capabilities for future expansion
Keep everything mobile-first and optimized from the get-go

Solutions

NTQ’s team worked closely with the Germany-based Doughnut Time team to create a vibrant, conversion-friendly e-commerce site that reflects the fun and flavor of the brand:

Designed and developed a custom Shopify theme inspired by Doughnut Time’s signature style
Built out the store architecture, navigation, and product catalog from scratch
Integrated local delivery and logistics solutions to support fast shipping
Configured multi-language capabilities in preparation for broader regional rollout
Ensured full mobile responsiveness and fast load speed for a smoother user experience
Provided training and documentation for the client’s local team to manage day-to-day operations

Launching a Shopify store in a new market meant Doughnut Time Germany had to start from the ground up

Technologies

Shopify
Liquid
JavaScript
HTML/CSS
Shopify Apps (Shipping, Analytics, Store Locator)
Custom delivery & payment gateway integrations for Germany

Outcomes

A fully localized Shopify store launched successfully for the German market
Optimized user experience from homepage to checkout
Seamless shopping on both desktop and mobile
Strong early traction from local customers, with a scalable backend for future growth
Easy-to-manage admin panel for the client’s operational team

Proud to be trusted by global clients

"The development team at NTQ Europe are top-tier professionals. They actively listen, respond quickly, and consistently deliver thoughtful solutions. Their dedication shows in every step—they never cut corners, and their consulting and implementation support have been nothing short of exceptional. I would highly recommend working with them."

Jasper Deppermann, Marketing & E-commerce manager

Doughnut Time Germany