Shopify Website Revamp for Avara: Elevating the Online Shopping Experience

Q: Why did Avara choose Shopify as their new platform?

Shopify offered the balance Avara needed: user-friendly for their internal team, flexible enough for customization, and scalable to match their rapid growth. It also integrates smoothly with many third-party marketing tools, which was key for their customer engagement strategy.

Q: Was there any downtime during the migration?

No. The NTQ team carefully planned the migration to ensure zero disruption to Avara's day-to-day operations. The new site went live only after rigorous testing and content readiness checks.

Q: What were the biggest improvements post-launch?

The site became significantly faster, especially on mobile devices, leading to better user engagement and a noticeable bump in conversion rates. Internally, Avara's team also found it much easier to manage product updates and campaigns.

Q: What kind of ongoing support does NTQ provide?

Post-launch, NTQ continues to support Avara through performance monitoring, technical updates, and consultation on new features as the brand grows. Our Shopify team is a long-term technology partner, not just a one-time vendor.

Industry

E-commerce – Fashion & Lifestyle

Services

Shopify Services

Client's based

United States

About Client

Avara is a Texas-based fashion brand that's gained popularity for its fresh, wearable styles and strong connection with its community of women shoppers. Rather than chasing fast fashion trends, Avara carefully selects pieces that feel current and approachable, making it easy for customers to look put-together without overthinking it. Their online store plays a central role in how they engage with customers, so ensuring it performs smoothly and reflects the brand's personality was a top priority as they scaled.

Shopify Website Revamp for Avara: Elevating the Online Shopping Experience

Requirements & Challenges

Avara came to NTQ to take their online store to the next level in terms of performance and user experience. Some of the main requirements and roadblocks they faced were:

Transitioning from their current system to Shopify without interrupting day-to-day sales
Tackling slow loading times, especially on mobile
Giving their storefront a visual refresh that still felt true to their brand
Making it easier for customers to browse through a large and growing product catalog
Connecting smoothly with external tools for marketing, customer retention, and analytics
Building a foundation that could scale as demand and product variety increase

Solutions

NTQ’s Shopify experts worked hand-in-hand with Avara to redesign and rebuild their storefront with both users and long-term growth in mind:

Conducted a seamless migration from the legacy system to Shopify
Developed a custom theme tailored to Avara’s branding and product lines
Optimized mobile performance through improved layout, caching, and loading techniques
Implemented advanced filtering features for easier product discovery
Integrated key marketing and analytics tools such as Klaviyo and Meta Pixel
Provided post-launch support to fine-tune performance and train Avara’s internal team

Avara came to NTQ to take their online store to the next level in terms of performance and user experience

Technologies

Shopify
Liquid (Shopify templating)
JavaScript
HTML/CSS
Klaviyo, Meta Pixel, Google Analytics
Custom & Third-party Shopify Apps

Outcomes

Site load time improved by over 40%, especially on mobile
Higher conversion rates within three months of relaunch
Enhanced customer journey with smoother browsing and checkout
Backend operations streamlined, making day-to-day management easier
Positive customer feedback and a noticeable uplift in repeat purchases

Proud to be trusted by global clients

"Working with NTQ has been a smooth and seamless experience. Their team is proactive, quick to respond, and deeply knowledgeable. They didn’t just deliver solid technical solutions—they paid close attention to our brand consistency throughout the process. Now, we feel confident in our digital foundation to grow even further."

Avara,